Channel Marketing Manager

Salt is hiring an ‘Channel Marketing Manager’ who will play a pivotal role in driving channel marketing strategies, developing and executing comprehensive channel marketing plans to support our partner ecosystem and drive revenue growth.

Responsibilities:

* Channel Strategy Development: Collaborate with Channel Account Managers and Sales Leadership to develop and implement channel marketing strategies aligned with business objectives and partner competencies.

* Marketing Program Management: Plan, execute, and optimize multi-channel marketing campaigns and programs to generate demand, improve retention, increase brand awareness and support partner-driven sales efforts.

* Content Creation: Work with global teams to develop compelling marketing campaign content, tailored to the needs of our channel partners. Provide feedback on APAC’s partner marketing requirements.

* Channel Communication: Build a network of marketing relationships in our channel partner base and provide them regular updates/support to ensure alignment and effectiveness.

* Performance Tracking: Monitor and analyse channel marketing performance metrics to evaluate the effectiveness of programs and campaigns and optimize strategies for maximum impact.

* Budget Management: Manage channel marketing budgets across the region effectively, ensuring optimal allocation of resources to achieve desired outcomes.

* Market Intelligence: Stay abreast of market trends, competitive landscape, and channel partner activities to identify opportunities and mitigate risks.

* Team Leader: Be a team leader to an APAC channel marketing specialist, who will provide channel marketing administrative support

Skills:

* Bachelor’s degree in marketing, Business Administration, or related field

* Minimum of 3 years of experience in marketing.

* Proven track record of developing and executing successful marketing strategies and programs.

* Strong leadership and project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

* Analytical mindset with experience using marketing analytics tools and/or channel payment platforms.

* Collaborative team player with a results-driven attitude and a passion for innovation.

* Experience working in the IT industry with channel partners would be an advantage

Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on nagarwal@welovesalt.com for more details. (CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.