Product Marketing Manager

Salt is hiring a ‘Product Marketing Manager’ to work on the GTM plans and strategies & enable large cross-functional teams to plan, launch & measure the impact of campaigns across various digital channels.

In this role you will define and execute the regional quarterly testing plans, identify and scale best practices globally and routinely share out insights & learnings. This role also requires someone who can engage with our vendor teams on technical program deployment including build, activation and post-launch monitoring.

Responsibilities:

· Lead end to end campaign enablement across media promotional engines by working closely with growth and country Marketing Managers and ensuring campaign strategy/assets are purposed for online channels

· Be the expert on online policies and evangelize the spirit of the policies with regional GTM/country teams to unlock tailored creatives and user journeys for online mediums

· Manage the end-to-end campaigns approval workflow with global platforms, GTM, PM & UX teams and continually mitigate any risks to campaign launch through timely feedback and precise escalation

· Own the campaign reporting process, working closely with analytics teams and surface insights to guide better work to the country/GTM teams

· Test and roll out new platform capability (eg. experiment lab, creative testing) across campaigns and manage the feedback loop with global and regional teams

· Be a trusted partner to the APAC Platforms lead to proactively develop the platform innovation roadmap based on local insights to serve our users better

Required Skills/Qualifications:

· BA/BS degree or equivalent practical experience.

· +3 years of experience ideally with a mix of marketing, product management, management consulting, or equivalent project management experience in technology

Nice to Have Skills:

· Strong project management and prioritization skills.

· Quantitatively inclined. Not shy about getting deep into data & analysis

· Ability to work on multiple projects simultaneously in a fast paced dynamic environment

· Strong written and verbal communication skills.

· Diplomacy and tact required to be effective in the role

· Ability to thrive in ambiguity and build the function from the ground up

Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on nagarwal@welovesalt.com for more details.

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.