Digital Marketing Manager

Our client is looking for a Digital Marketing Manager. The ideal candidate will have experience for driving brand awareness, managing digital campaigns, and optimizing performance marketing efforts to accelerate the company’s growth.

Requirements:

• 5+ years of experience in B2B marketing.
• 5+ years of experience in digital marketing, growth marketing, or social media strategy in a B2B setting.
• Strong understanding of performance marketing, SEO, and content strategy for lead generation.
• Experience managing paid media campaigns across Google Ads, LinkedIn Ads, and Meta.
• Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms.
• Experience designing and maintaining marketing websites, preferably using Framer or Webflow.
• Experience with A/B testing, conversion rate optimization (CRO), and marketing automation.

What You’ll Be Doing:

• Develop and implement comprehensive digital demand generation strategies to boost brand awareness and generate qualified leads across multiple channels.
• Manage content calendars and production for sales collaterals, social media, blogs, email campaigns, webinars, and virtual events, including the creation of white papers and case studies.
• Implement and optimize tools to capture, nurture, and track leads throughout the customer journey.
• Oversee and optimize paid advertising efforts on platforms like Google Ads, LinkedIn, and Meta by analyzing campaign performance and adjusting tactics in real time.
• Collaborate closely with design, product and sales teams to ensure all marketing initiatives align with brand identity and support overall sales objectives.
• Monitor industry trends and key performance metrics to continuously refine marketing strategies and improve campaign ROI.

Note: The role is remote for U.S candidates ONLY.

Salt is acting as an Employment Agency in relation to this vacancy.