Marketing Communications Manager

Overview:

A decades strong and pioneering property brand is in search of a Marketing Communications Manager who will drive their strategic pillars of growth, brand awareness and reputation through exceptional ATL marketing. The role is tasked with, amongst others, managing ATL marketing communications including sponsorships, media, events, Sales, B2C and B2B subscriber bases working with the relative teams.

Duties and Responsibilities:

Strategy Development and Execution

Work with Performance Marketing to develop a through the line approach to brand and communications management to ensure that brand messaging is aligned to the business’ overall strategic intent and communicated in a manner that secures brand integrity and improves brand awareness and loyalty in the market.

Develop and lead the implementation of the ATL marketing communications plans inclusive of B2B & B2B “subscriber” bases.

Media-Relations Management (External)

Promote the business as a visible leader in the real estate market through networking, strategic engagements, active partnerships, publications and presentations.

Oversee media monitoring and establish relations with media to ensure positive reporting and to increase the number of media engagements and exposure.

Marketing Communications Management (Internal)

Develop ATL marketing communications strategy and toolkit.

Oversee the capturing and broadcasting of business success stories and foster the ongoing development of tools that support the dissemination of news and information through internal communications platforms.

Actively manage the internal corporate brand and ensure compliance to brand procedures and rules.

Ensuring brand consistency across non digital materials.

Measurement and Reporting

Define KPIs to measure success of Marketing Communications.

Regularly track performance of strategies and campaigns and report.

Requirements:

• Minimum CIM or PRISA qualifications
• Minimum 5 years’ experience in the communications field
• Demonstrated ability to lead a small team of specialists
• Knowledge of the latest communication trends

Please note: Due to the high volume of applications, we will only be able to contact those candidates who have been selected for further consideration. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.

Salt is acting as an Employment Agency in relation to this vacancy.