Content & Social Media Jobs

Salt’s Specialisms in Content & Social Media

• (Web) Content Executive
• (Web) Content Manager
• Copywriting
• Editing
• Social Media Executive
• Social Media Manager

Latest salary trends in the Content & Social Media job sector

Social Media Executive

AU$65,000 - AU$85,000

Content Executive

AU$75,000 - AU$95,000

Social Media Manager

AU$70,000 - AU$90,000

Content Manager

AU$90,000 - AU$130,000

Head of Social Media

AU$110,000 - AU$130,000

Head of Content

AU$140,000 - AU$180,000

Demand vs Offer

Looking at the engagement and impression numbers of social media platforms and trending blogs, it is not surprising that there is a huge amount of Content and Social Media job opportunities. The number of people who are specialists in this field is also pretty large. Despite a large number of Social Media and Content experts, recruiters often struggle to find someone who is able to express the business identity in the right way. This leads to there being too many jobs for a small suitable talent pool.

Locations

• Brisbane
• Melbourne
• Perth
• Sydney

Popular Industries

The power of Content and Social Media is forcing almost all industries to employ Content and Social Media experts. Most opportunities are offered by the marketing, media and sales industry — particularly by agencies. Lately, the IT and retail sectors have been hiring many professionals in this field.

Recent Changes

One of the biggest changes for the Content and Social Media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (e.g. via social media platforms) and cannot be reviewed before it goes live to millions of people. In other words, Content and Social Media marketers not only have to produce interesting, newsworthy and engaging content, but also have to react to bad press.

Future Prospects

Content and Social Media experts who are specialised in digital media, do not have to worry about their future career opportunities as their skill set will be highly sort after. Professionals who solely focus on offline channels might encounter difficulties to find a job as digital marketing is becoming the foundation for Content and Social Media marketing.

Employers’ Requirements

Due to the digital nature of Content and Social Media marketing jobs, it goes without saying that hiring managers expect jobseekers to have a profound knowledge of technical skills, ideally some coding basics and CMS experience. Apart from technical skills, industry professionals are also expected to have essential soft skills, such as the ability to solve problems, negotiate and be a team leader.

CV Requirements

Since the Content and Social Media job market is extremely competitive nowadays, it is important to stand out with a well-written CV. One thing which should definitely be included are links to your social media profiles or content platforms (e.g. blogs, websites, etc.). Secondly, try to use industry-specific keywords as hiring managers usually do not have the time to read through the whole CV and just spot the keywords. Thirdly, add some goal completions (e.g. % of engagement level increase) as it makes your work experience more relevant and credible. Lastly, include your digital marketing skills as these are required for Content and Social Media jobs.

Interview Preparation

Interviewers tend to ask qualitative and not quantitative questions when they recruit for Content and Social Media jobs. Qualitative questions always depend on the respective company. We conducted some research and summarised the most important interview questions in this field:

• How do you measure social ROI?
• Which social channel is best to raise brand awareness?
• What are your favourite blogs and why?

Educational Requirements

For Content and Social Media jobs, a degree is not really a requirement to land a job. Employers prefer to see your portfolio (also in digital format, e.g. blog, microwebsite, etc.) and see real-life examples of your work. Another useful thing to do is attending industry courses to learn about the latest trends in this ever-changing sector.

Looking for Content and Social Media jobs? Check out our current opportunities on our job page.