Consumer Insights & Strategy Specialist

Salt is working with a well-known global company, seeking a Consumer Insights & Strategy Specialist to help strategic planning and flawless end-to-end execution in social media, sales channel marketing, and commerce across various touchpoints.

The ideal candidate will possess expertise in content design, market development, and social-first insights, leveraging data-driven methodologies to ensure superior brand experience and execution.

This position will play a pivotal role in shaping the future of brand engagement by integrating insights across media, commerce, and social platforms.

• 6+ month, immediate start contract
• Fully remote working – must have a good overlap with EST time zone
• Day rate, depending on experience

As a Consumer Insights & Strategy Specialist, you will:

• Develop and measure brand-driven content strategies to enhance brand world-building across media and commerce, utilising consumer insights to inform content development and ensure impactful storytelling across platforms
• Evaluate and refine content performance through engagement metrics, visibility impact tracking, and return on investment analysis
• Deploy innovative solutions and core business strategies to drive multi-year growth through data-backed insights, and identify opportunities to optimise brand positioning, partnerships, and retail experiences
• Implement demand-creation strategies to expand market share and brand presence
• Partner with global brand design teams to adapt and execute localised research with cultural and market relevance, ensuring alignment between global brand strategies and local execution plans
• Leverage social listening and analytics tools to extract actionable insights from engagement metrics, influencer collaborations, and media performance
• Deliver consumer-driven insights for integrated brand plans, including activations, partnerships, and shopper experiences

You will need:

• Extensive experience in consumer insights, brand strategy, digital marketing, or social media analytics, with strong analytical skills with proficiency in data-driven decision-making.
• Strong experience in influencer marketing, social media insights, and content performance measurement
• Strong knowledge of brand growth strategies and consumer activation methodologies
• Background in FMCG or beauty industries is a strong plus

*Rates depend on experience and client requirements