Demand Generation Marketing Analyst

Salt is working with a global fintech company, seeking a Senior Performance Marketing Analyst to focus on demand marketing campaign performance and insight.

As a critical partner to the Marketing and Sales team, you’ll analyse marketing campaigns and performance to maximise return on ad spend for the business.

• Immediate start, 10+ month contract
• Circa £390 – 400 per day, inside IR35
• Flexible hybrid working in London

You will:

• Analyse digital media channel data to deliver a holistic view of accountant focused media at a regular cadence and how it links to lead quality
• Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media in driving leads to the Sales Team
• Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend
• Explore digital attribution models and implement to give accurate data driven attribution to our digital channels
• Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements

You will need:

• Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance
• Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns as well as OOH and in-person events) and their levers, both online or offline, and the ad tech ecosystem
• Strong stakeholder management, partnership and influence
• Ability to connect multiple data sources and unearth patterns of meaningful insights