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£40000.00 - £43000.00 per annumDemand Generation Marketing Analyst
Analytics
Salt is working with a global fintech company, seeking a Senior Performance Marketing Analyst to focus on demand marketing campaign performance and insight.
As a critical partner to the Marketing and Sales team, you’ll analyse marketing campaigns and performance to maximise return on ad spend for the business.
- Immediate start, 10+ month contract
- Circa £390 – 400 per day, inside IR35
- Flexible hybrid working in London
You will:
- Analyse digital media channel data to deliver a holistic view of accountant focused media at a regular cadence and how it links to lead quality
- Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media in driving leads to the Sales Team
- Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend
- Explore digital attribution models and implement to give accurate data driven attribution to our digital channels
- Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements
You will need:
- Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance
- Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns as well as OOH and in-person events) and their levers, both online or offline, and the ad tech ecosystem
- Strong stakeholder management, partnership and influence
- Ability to connect multiple data sources and unearth patterns of meaningful insights
Job Information
Job Reference: JO-2409-347028
Salary: £390 - £400 per day
Salary per: day
Job Duration: 10 months
Job Start Date:
Job Industries: Analytics
Job Locations: Greater London
Job Types: Contract