Digital Customer Analyst

Customer Analyst

Loyalty/Rewards

Salary: £55,000 – £62,000 + 15% bonus

Location: London/Hybrid (1/2 days in the office per week)

Salt is partnering with a global loyalty and rewards program to hire a Customer Analyst for their growing team. The organisation has many sub-brands underneath them spanning multiple industries including Travel, Leisure, Health & Wellness, Music, Entertainment and many more.

Customers can collect rewards not just from spending money with their own brands but also from their partners which include Nike, M&S and eBay. Your role is to use the data captured by the loyalty program to improve the customer experience and inform business decisions.

Activities include:

• Build dashboards and maintain reports with metrics to help the business understand and optimise the programme, marketing activity and product development.
• Work with the team to deliver analytical projects to understand loyalty, value, lifecycle, cross-group and omnichannel engagement.

Skills required:

• Experience with visualisation tools such as Tableau or Power BI
• Superstar in SQL – Python would be great but not essential
• Experience running analysis to answer business questions by data mining, quantitative and statistical analysis with large volume customer data and web/app behavioural data.