Digital Media Analyst

Digital Campaign Analyst

Grocery Retailer

** Unfortunately my client CANNOT offer sponsorship for this role **

Location: Hybrid/Central London 1 day per week

Salary: £40,000 – £49,000 + 15% – paid in full the past few years!

I am partnering with a national retailer to hire a Digital Media Analyst who will be responsible for analysing and measuring the clients online campaigns. You will look at campaigns ran on Digital Display, Facebook, Snapchat, Sky TV to name a few.

You will be working amongst one of the largest data functions in retail, you’ll have the opportunity to diversify, grow and develop both your technical and softer skills. You will have the opportunity to leverage their development framework as part of their ongoing commitment to employee training and development.

You day to day will look like:

• Work with and support the wider Digital Analytics team to measure online campaigns.
• Run exploratory data analysis that helps build better, more efficient campaigns
• Collaborate with a significant range of stakeholders across the business to advise on the optimal way to execute and analyse campaigns. This includes working with teams to customise reports to the needs of specific teams and report on effectiveness of online campaign management
• Feed into resource planning within the Digital Analytics team, working with internal and external stakeholders to prioritise and execute the campaign analysis roadmap.
• Build a knowledge base through your experience of digital media and benchmarking of results; what works and what doesn’t, so you can optimise and execute campaigns for the client.
• Work to provide analytical value on onsite and offsite campaigns across their growing media network.

Skills and experience required:

• Educated to degree level or higher in a numerate subject; Mathematics, Statistics, Economics, Operational Research, Physics, Chemistry, Engineering or Computer Science).
• Previous analytical experience showing application of insight which address business questions.
• An advanced user of SQL with the ability to code from scratch.
• Exposure to data visualisation tools and building out engaging dashboards using PowerBI, Qlik, Looker, Tableau or similar
• Strong Understanding of digital marketing channels and the role they play within the marketing conversion funnel.