Freelance Digital Measurement Specialist

Salt are working with a globally-recognised and multinational household brand, seeking a Freelance Measurement Specialist to join the team for the rest of 2024.

As a Measurement Specialist, you’ll constantly unlock digital insights across marketing effectiveness, web, and CRM, and support a network of internal partners to demonstrate how digital activities are performing end-to-end. There are a wide variety of data sources and digital ecosystems, and you should be able to identify patterns that indicate success/could be improved, and ‘story-tell’ to non-technical audiences.

You will:

• Adopt of test & learn agenda to drive digital marketing and translate insights into concrete and actionable steps
• Engage in marketing effectiveness to provide an objective view of campaign performance, and how this tracks against campaign targets
• Working closely with the analytics team to visualize and report, and identify opportunities to improve dashboards and enable more cross-collaboration between the teams

You will need:

• Extensive experience within digital insights and analytics, with a strong background across many digital touchpoints
• Strong experience in Google Analytics, SQL or Python, PowerBI or Data Studio, Excel, and ideally social intelligence tools

Contract duration – Until the end of 2024 (10-months)

Working arrangements – Flexible hybrid working, London