Web Analyst

Web Analyst

eCommerce Business

Location: Berlin or Heinsberg (Hybrid – 1 day per week in the office)

Salary: €65,000 – €70,000

My client is looking for a superstar Digital/Web Analyst who has expert tagging ability to join their eCommerce business in either their Berlin or Heinsberg office. Time is office at the moment is one day a week but an additional day is occasionally added for in person meetings. This is a fantastic opportunity to join a new team within the business and help to shape how web analytics is ran within the business.

Day to day responsibilities:

• You will implement, operate and maintain web tracking and attribution modeling
• You will implement performance tracking for marketing campaigns and implement it in cooperation with the SEO and web development teams
• You maintain the visualization of customer segments and customer journeys
• You supervise web analytics projects from definition to rollout
• You carry out analyses and reports in order to create structured decision bases for the daily optimization work.

What you will need:

• Bachelor’s degree in Computer Science, mathematics, statistics or a related field
• At least 1-3 years of relevant and practical experience in website optimization
• Strong technical knowledge of tools such as Google Analytics, Adobe Analytics and tag management.
• Experience of A/B and multivariate tests.
• Experience with data visualization tools such as Tableau, Looker or Power Bi is a plus