Head of Performance Marketing – Amsterdam – Fashion – €80-90K

Head of Performance Marketing – Amsterdam – €80 – 90K

The Company and Role

My client is a powerhouse of a fashion brand. They are one of the most well-recognized brands and have a global reach beyond most. Fantastic opportunity for a tech focused performance marketing expert, to lead the team that is responsible for SEA/SEO and Display activity from awareness to conversion. Focus of the role is increasing brand engagement in multiple markets and driving traffic and conversion at full price.

Main Job Responsibilities:

• You will be responsible for the Google Marketing Platform stack (DV360, CM, SA360) with the main aim of creating synergies among the channels, taking full advantage of the technology to target the right audience and to boost overall traffic and ROAS
• Managing the team responsible for strategizing and executing all SEA, SEO and Display campaigns, from awareness down to traffic and conversion.
• Responsible for developing and executing the channels strategy, ensuring it is aligned with the overall Marketing calendar and E-Commerce strategy
• Be the clear driver of traffic to the principal site (80% of overall traffic), balancing efficiency, quality and traffic volume
• Define clear goals that enable long-term and sustainable growth within the channels and touchpoints
• Produce and create clear business cases in order to influence business priorities
• Provide traffic forecast across all marketing channels : SEA, SEO, Display, Referral, CRM, Display, Social and Direct
• Manage the 3rd party relationships with agencies and vendors
• Drive the business through organic search with a clear understanding of technical and content opportunities
• Collaborate with the core stakeholders in understanding business challenges and providing opportunities for growth

Key competencies and experience:

• 10 years of Search and Display advertising experience, with a good understanding and hands-on knowledge
• Advanced knowledge of Google Marketing Platform: DV360, CM, SA360, GA360
• Experience with BrightEdge, WebMaster Tools, Screaming Frog, MOZ, Keyword Planner, AdWords tools and SA360
• Strong commercial mindset
• Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover
• Proven experience with managing agencies and a team of specialists
• Past working experience with international clients on the agency side or for an international company
• Knowledge of the retail industry is a plus

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.