Head of PPC – Travel – London – c £80K

Head of PPC – Travel – London – c. £80K

The Company

My client is a household travel brand. They are going through a digital transformation and Paid Search is one the key channels in this transformation.

The Role

The PPC Lead will be responsible for handling one of the largest Paid Search spends in the industry. It will involve leading a team of PPC experts across multiple geographies. As you can imagine, key stakeholder management across various divisions within the company is central to this role. This is a glorious opportunity to operate at the cutting edge of innovation from a Paid Search perspective.

Main Job Responsibilities:

• You will be responsible for managing a team of highly skilled Paid Search Managers, Executives and Assistants, all liaising with PPC agencies to ensure Paid Search campaigns are planned & executed in line with strategy to drive business results across multiple product lines and revenues and new customer acquisition growth by territory
• Maintaining and evolving all aspects of paid search activity from planning to reporting on campaigns across numerous search engines and markets on an ongoing basis to ensure KPIs are met
• Manage multi-million pound annual global Paid Search budget
• Drive testing strategy to ensure continual improvement of channel performance
• Drive long term strategic, and where necessary technical requirements for both Text Ads and Shopping/Product Listing Ad channels to relevant internal teams
• Identify and explore new opportunities within the Paid Search landscape that are relevant for the brand (Audience targeting, new platforms, new competitor insight tools, new search engine features etc.)
• Work with key internal stakeholders & departments to ensure strategic imperatives are met & relevant organisational goals are factored into Paid Search
• Work with Insight & Analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into impact of Paid Search operations

Please ONLY apply if you possess the following:

• Outstanding analytical skills, with ability to interpret test results & draw conclusions
• Strong communicator, able to extract & explain insight from detailed reporting to peers & senior stakeholders
• Passionate and driven leader, who demonstrates and transfer to the team their enthusiasm for PPC & Digital Marketing
• Relationship skills to establish strong working relationships with existing PPC agencies & internal stakeholders
• Strong business judgement & decision-making skills; ability to identify, prioritise, and articulate highest impact initiatives
• Creative and innovative thinker who can help attain first-mover advantage and maintain competitive edge in paid search landscape
• Comfortable creating presentations & presenting to senior management
• Knowledge of additional languages preferred

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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