Paid Social Specialist – Tech company – Berlin – €46K

Paid Social Specialist – Berlin – €46K

The Company

I am working with a fast growth tech company in the leisure sector. It’s an incredibly exciting opportunity for someone who is dynamic and ambitious and wants to be at the cutting edge of innovation. They are one of Europe’s fastest growing tech companies backed by the world’s leading tech investors. They have a diverse team with people from all cultures. The office is in the heart of vibrant Berlin – a city rich in culture and things to do.

We’re looking for a Paid Social Specialist to join our marketing team and support multiple brands within the group with advertising strategy, technical implementation, campaign optimisation and product partnerships for social platforms.

Main Job Responsibilities:

• Support our various brands in performance marketing on Facebook, Twitter, Instagram & Snap
• Manage and optimize campaigns for acquisition, activation and retention (across web and app) and optimise towards defined KPIs
• Support local country teams with advertising strategy (targeting, optimisation, creative direction, etc.), innovation adoption (support with new products), ad-hoc troubleshooting, tracking, etc
• Attend bi-weekly calls, prepare monthly and quarterly KPI reports delivered to key stakeholders
• Establish, own and streamline various processes with Local Marketing teams – e.g. creative strategy & procurement
• Communicate regularly with account teams from Facebook, Snap and Twitter, to ensure our marketing goals are met and stay updated about innovative products
• You will work closely with central and local design departments and handle creative briefings

Essential skills/experience:

• At least 2 years of experience in performance marketing with a focus on Facebook & Instagram (Twitter and Snap is a plus)
• You have experience working with and optimising Facebook (bidding, targeting and audience management) as well as troubleshooting tracking setup for both apps and web
• You have tested a variety of ad formats (News feed + RHS, Carousel, Canvas, DPA, etc) on paid social channels
• You know how to plan, set up and complete significant A/B tests with clear applicable results
• You have an operational understanding of tracking and analytical tools
• You thrive in working in a fast-paced environment and are quick to adapt to changes
• You are fluent in English (written & spoken), more languages are a plus

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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