PPC Executive

Salt has partnered with the UK’s largest retailer of motoring and cycling products and services who are on the hunt for a PPC Executive. This is an exciting role within the marketing department, working to maximise ROI across our clients Paid Search channels. As the PPC Exec you will be responsible for supporting the management of our clients Paid Search strategy across Google, Bing and Affiliate partners. You will work closely with agency partners, and ensure our client follows industry best practice and optimise towards KPIs.

Responsibilities:

• Working closely with internal and external stakeholders to ensure that campaigns are planned using relevant data and analysis available.
• Work closely with our clients agency partners to manage Paid Search campaigns in line with channel best practice and internal KPIs across Google and Bing
• Develop and support the growth of our affiliate programme, managing agency relationships and affiliate partners such as Quidco and Hot UK Deals
• Produce and share regular reporting with internal stakeholders to build understanding of channel performance and opportunities.
• Develop a strong relationship with external partners to share insight and ensure that agency partners are up to date on product and promotion information.
• Proactively monitor industry developments and new digital marketing opportunities and initiatives.

Skills:

• Minimum of 1 year’s experience working with Paid Search tools such as Google Ads
• Ability to spot trends in data and identify opportunities to improve performance.
• Experience in producing and presenting digital marketing reports to summarise key learning’s and insight.
• Experience working in Affiliate marketing channels and platforms is not required but a desirable skill.