Senior Media Manager – Retailer – London – c. £65K

The Company

My client is a household retailer – very sought after employer to work for. They are and have been undergoing a comprehensive digital transformation over the last few years. It is an exciting time to work for them as they continue this transformation. Swanky offices based in London offer the complete experience.

The Role

This is a new role created within the team – key focus will be to deliver integrated activity and plans across paid, owned and earned media. The role will be working closely with the CRM and performance teams and agencies to create cohesive media journeys for the customers with optimum value. This is an important role as it will carry ownership of budget allocation across the various channels.

Key responsibilities:

• Create and deliver compelling integrated media activity and plans across all business units/departments
• Lead coordination of overall media strategy, ensuring it captures all channels available, meets business objectives and customer needs
• Lead coordination of holistic channel strategy for each campaign
• Lead relationship with media agency, and lead strategy and booking of all above the line marketing: TV, press, radio, branded display activity etc
• Be a key member of team, leading integration and coordination of channel owners (CRM, Social, Performance Marketing) to deliver cohesive and joined up campaigns across the whole team
• Work closely with other agency partners to deliver the media plans, ensuring full integration and a single customer view
• Drive a culture of testing and learning
• Seek out new initiatives in media to constantly optimise and innovate.

Key relationships and stakeholders:

• Cultivate exceptional relationships across marketing department
• Cultivating excellent relationships with all media agencies to align and optimise all channels

Key competencies and experience:

• A proven track record of delivering strong results in media both in traditional and digital
• Experience of working with a range of media agencies
• Strength in cross team collaboration, making things happen through others and facilitation
• Excellent stakeholder management, proven experience of influencing in a complex business
• Highly numerate with the ability to make data accessible to all

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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