B2B Social Media Manager

Social Media Manager – Financial Services

Central London

£45,000 – £60,000+

My client, a UK & Spain based Financial Advisor, are looking to hire their first ever Social Media/ Marketing Manager with an aim to create a strong online presence to promote their business and educate their customers.

The firm has raised €37 billion in primary capital since its establishment in 2004 and continues to do extremely well.

The ideal candidate will have previous experience in building a Social Media/ Marketing function from the ground up within professional/ financial services sector.

Responsibilities

· Create actionable plans to both grow and maintain followers through popular social media platforms – strong focus on LinkedIn

· Research, develop and create content including blog posts, long form content and videos to support social media campaigns

· Work with colleagues to identify and develop content and social media campaign ideas

· Oversee day-to-day management of social media campaigns and distribution of content across all channels

· Define and ensure brand consistency in copy through tone, voice and terminology

· Being the in-house social media expert – championing creativity, delivering excellent experiences through social and ensuring that you keep abreast of latest trends, platforms and features

· Conducting reporting and identifying themes that resonate with our audience and suggesting improvements, sharing insight and recommendations with colleagues

Requirements

· 5+ years’ experience in delivering successful social media campaigns within professional/ financial services sector

· Previous experience of setting up a social media function

· Outstanding communication skills (both verbal and written)

· Degree educated

· Experience reporting into senior stakeholders