Content Lead – Germany

Content Lead

Online Pharmacy Brand

Leipzip/Berlin/Remote – must be based in Germany with fluency in German.

Up to €65K plus standard benefits

Salt have partnered with a popular online pharmacy based in Germany. They offer a wide range of pharmaceutical products including prescriptions and over-the-counter medicine, as well as supplements and skincare products. My client is looking for a Content Lead to manage a team of three people and work across all digital content.

The Role:

· Build and execute tailored content strategies across website, blogs, social and newsletters that aim to strengthen brand awareness.

· Ideate and create content with your team for channels.

· Data driven – set and monitor your KPI’s. Work with the SEO team to collaborate on creating insightful reports that informs future decision making.

· Constantly be on top of latest trends and AI tools related to content creation within the industry and integrate into working practices.

· Execute competitor analysis and research using tools like Semrush.

· Coordinate teams KPI’s and schedules ensuring productivity and deadlines met.

· Project manage workload, taking charge from beginning to end, including collaboration with freelancers and agencies.

The Person:

· 3-5 years of experience.

· A degree in marketing, comms or other comparable qualification. Or, you bring a wealth of relevant professional experience in the area.

· Proven experience of creating high quality content across newsletters, websites, social media and video.

· Knowledge of AI and how to integrate into workload, as a tool only.

· And interest or background in health would be a plus.

· A solid understanding of SEO and the tools used to optimize content.

· Experience using project management tools such as Asana, for example.

· At least 1 year of experience managing people.

· Must be German native.

*Rates depend on experience and client requirements