Global Content Marketing Manager – B2B

80,000k – 100,000k

Global Content Marketing Manager – B2B

I’m working with a fantastic creative software business. This company is dominating the market and their space. They’ve grown so much they have a footprint in EMEA and US markets and are expanding to date.

This client is looking for their first B2B Content leader to manage their strategy and execution. In this role, you will be required to lead, create and execute content campaigns, calendars, ads, and long-form content for SEO.

Your main goal will be educating key buyers, driving product awareness, generating leads, and helping retain clients through the power of engaging content. Who aren’t they targeting? How can we change this? I’m looking for an exceptional content professional who can lead these objectives.

Your responsibilities will include:

• Create, develop and execute a Content Marketing Strategy for EMEA including content pillars, an editorial calendar and success metrics to generate compelling content.
• Manage content research requirements, sourcing relevant partners to support the development of a range of through-funnel assets, ranging from email, videos, blog posts, whitepapers, webinars and case studies according to budget.
• Identify key personas and create captivating targeted narratives to better address each buyer across our key markets and key verticals
• Analyse regional website traffic and SEO and communications trends to uncover content opportunities.

You must have:

• Minimum 8 years of related work experience with a track record of creating successful content strategies as well as execution.
• Experience in B2B content and a strong understanding of the European market
• Experience in managing budgets and agencies who will be able to support you
• Confident in being the main Content professional who is going get stuck and manage their own work