PR and Influencer Marketing Manager – Luxury Fashion

PR and Influencer Manager – Fashion

London

£30K-40K

A luxury men’s shoe brand with stores in Mayfair and Shoreditch are looking for a PR and Influencer Manager to join their expanding team. You will be joining a fast paced scale-up environment, within the fashion industry and helping to expand this already global brand.

I am looking for someone who has a background in fashion and an established book of contacts within the industry.

The Role:

Influencer Marketing:

• Establish and implement influencer and PR strategy for long- and short-term activations
• Relationship building with key industry contacts, influencers, and stylists
• Pinpoint key Influencers for partnerships and gifting in UK and ROW
• Work strategically and use data to inform decision making
• Oversee budget and negotiate on agent fees

Press Management:

• Manage all press enquiries, building solid relationships with press partners in UK and ROW
• Continuously work on building brand exposure through pitching, gifting, and targeting key online and offline publications
• Create engaging press releases
• Budget management and negotiation with media partners
• Track and analyse performance of campaigns and use to inform decision making

The Person:

• At least 4 years experience in a similar role
• Must have luxury fashion experience
• You have an established book of contacts in UK and ROW
• You are determined, resourceful and a self-starter
• Capable of working in a fast paced agile environment
• Commercially minded with strong analytical skills
• Excellent communicator with strong copywriting skills
• A personal interest in fashion, culture, media, music etc..
• Highly organized

Apply to find out more!