CRM Consultant

Role: CRM Consultant

Location: London

Day rate: up to £250 via LTD

Contract length: 3 months initial

Responsibilities

Core Duties will include:

• Help in delivering the companies e-marketing campaigns, optimizing player lifecycle programs and working across various touch points to drive engagement and achieve business goals
• Involvement in a “test & learn” approach broadening your experience across a number of retention initiatives.
• Help in managing reactivation, lapse prevention and retention plans ensuring multi-channel campaigns are produced and implemented effectively to ensure optimum customer engagement.
• Brief in creative and data requirements to the design/data team
• Work on ad hoc projects as well as assist in weekly promotion planning.
• Report on CRM campaign results

The Person

• Strong attention to detail
• Marketing minded

• Good analytical and reporting skills
• Excellent copy writing skills, grammar, punctuation and spelling
• Capable of working on multiple projects while managing workload and delivering to a high standard

Experience/Competence

• Minimum 2 years experience in Email marketing, CRM, online marketing and/or direct response marketing would be beneficial
• Experience using Sendy and OneSignal beneficial
• Knowledge of gaming / leisure sector would be an advantage
• Understanding of a multi-channel environment

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