CRM Executive

Salt is collaborating with a fantastic Media Client as they seek to hire a talented and driven CRM Executive to support them on an ASAP starting, monthly rolling contract position.

This role plans and delivers CRM activity (emails, push notifications, in-app messages, etc) to support campaign priorities and channel needs, driving key marketing outcomes.

This is the perfect opportunity for a driven marketing executive to hone their CRM skillset in a fast-paced and exciting industry.

Key Responsibilities

• Collaborate with marketing, media, and creative teams to deliver a marketing plan that achieves the desired outcomes.

• Use CRM expertise to enhance strategic plans provided by media strategists.

• Provide insights and recommendations to improve performance and innovation.

• Set up and activate CRM campaigns accurately -ensuring the right message reaches the right audience at the right time.

• Execute and optimise CRM channels, including email, push and in-app notifications.

• Work closely with creative teams to ensure activity is high-quality, on-brand and optimised for performance.

• Monitor performance and share insights with the wider CRM team to enhance overall campaign effectiveness.

Skills Required:

• Experience in planning, activating, and optimising CRM campaigns across various formats, working towards clear outcomes and KPIs.

• Proficiency in CRM systems – Braze very advantageous.

• Strong analytical skills with the ability to interpret data for decision-making.

• Excellent organisational skills, be able to work under pressure and maintain attention to detail.

• Experience in a fast-paced and dynamic environment.

• Have a proactive, collaborative approach with a can-do attitude.