CRM & Loyalty Manager

Salt is once again collaborating with one of the worlds largest FMCG clients as they seek to hire a CRM & Loyalty Manager for an immediate starting contract role. In this position, you will support in the development and delivery of their consumer-centric CRM & Loyalty strategy to help achieve commercial objectives which includes revenue maximisation, customer retention and engagement and value maximisation.

Sitting within the Marketing & Digital team, you will work closely with the Head of Digital to lead in defining their CRM & Loyalty strategies to achieve the required user experience, build their brands and drive product awareness. You will lead in the creation of the CRM roadmap, incl. – Lead Gen, Consumer, Community and Advocacy and oversee the delivery of the initiatives required to deliver these strategies.

Key Role Requirements:

• Set the direction for all online CRM journeys and experiences to ensure that the online consumer experience is positive and generates brand loyalty.

• Ensure that the CRM and Loyalty strategies and execution plans have the consumer at the core and focus on identifying painpoints, needs and identify the opportunities to address these.

• Effectively establish work priorities, provides direction, and guidance to create on-brand, high-impact experiences based on consumer needs and business requirements

• Make decisions about the best approaches for implementation of CRM experience and set budgets required to do this.

• Deliver the CRM governance approach, and be accountable for ensuring controls are in place to manage all personalised interactions with consumers.

• Work closely and effectively with the Commercial teams to ensure an aligned strategic commercial approach across all sales channels

• Work closely with the Marketing colleagues to align the CRM strategy with the brand comms strategy

• Oversee the creation of campaigns to deliver the desired CRM outcomes

• Be responsible for developing and executing the CRM project plan to help drive eCommerce performance and achieve sales and profit targets