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CRM & Email
Head of CRM
£75,000 – £95,000
A leading App based business founded 4 years ago is looking for their first Head of CRM hire and it’s a cracker! They are looking for a Head of CRM who can still remain fairly hands on and strategic – the long term vision is to build a high performing team.
This role is reports into an impressive Marketing Director who comes from a CRM background – so you will get to learn from the best and work on great campaigns.
Although the company is still small (but rapidly growing) they have a Marketing team of 7 and are looking to build this out to achieve their goals.
Ideally you will come from a start-up/ scale-up or high growth environment and will be happy to be hands on as well as strategic.
Based in London they work 3 days per week in the office.
Responsibilities
- Design, build, execute and optimise multi channel CRM campaigns with a focus on driving conversion
- Develop and deliver a best in class CRM strategy – from acquisition, cross sell and upsell, through to ongoing retention
- Working closely with the Marketing Director you will own and manage the CRM calendar, ensuring timely delivery of multiple campaigns that align with business goals
- Work with different teams to leverage data insights, segment audiences, and personalise messaging for maximum impact
- Adopt a test and learn approach, iterating on campaigns based on results, insights, and feedback
Experience
- Previous CRM experience in a fast paced start-up/ scale-up environment
- Hands on and strategic experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys
- 5+ years of CRM experience
- Analytical mindset with the ability to derive actionable insights from data
- Ideally educated to degree level
- Strong copywriting ability
Job Information
Job Reference: JO-2311-339654
Salary: £85000 - £95000 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: CRM, CRM Campaigns, Email Marketing, Head of CRM, loyalty
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