Head of CRM – App

Head of CRM

£75,000 – £95,000

A leading App based business founded 4 years ago is looking for their first Head of CRM hire and it’s a cracker! They are looking for a Head of CRM who can still remain fairly hands on and strategic – the long term vision is to build a high performing team.

This role is reports into an impressive Marketing Director who comes from a CRM background – so you will get to learn from the best and work on great campaigns.

Although the company is still small (but rapidly growing) they have a Marketing team of 7 and are looking to build this out to achieve their goals.

Ideally you will come from a start-up/ scale-up or high growth environment and will be happy to be hands on as well as strategic.

Based in London they work 3 days per week in the office.

Responsibilities

• Design, build, execute and optimise multi channel CRM campaigns with a focus on driving conversion
• Develop and deliver a best in class CRM strategy – from acquisition, cross sell and upsell, through to ongoing retention
• Working closely with the Marketing Director you will own and manage the CRM calendar, ensuring timely delivery of multiple campaigns that align with business goals
• Work with different teams to leverage data insights, segment audiences, and personalise messaging for maximum impact
• Adopt a test and learn approach, iterating on campaigns based on results, insights, and feedback

Experience

• Previous CRM experience in a fast paced start-up/ scale-up environment
• Hands on and strategic experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys
• 5+ years of CRM experience

• Analytical mindset with the ability to derive actionable insights from data
• Ideally educated to degree level
• Strong copywriting ability