Marketing Automation Specialist – Salesforce Marketing Cloud Job in Greater London | Salt Recruitment UK

Marketing Automation Specialist

London/ Hybrid

Global Entertainment business

A leading entertainment business who I am sure you have followed their journey or purchased some of their items previously are looking for a Marketing Automation Specialist with Salesforce Marketing Cloud experience to join their growing Marketing function in London.

The business has been around for a number of years and are in global markets. You will work with local teams to support on Marketing Automation efforts. They operate both B2C and B2B – so will consider candidates from both backgrounds.

Key Responsibilities:

• Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
• Design, build, and deploy email campaigns, including customer journeys, triggered emails, and A/B testing.
• Manage and segment customer data to create targeted and personalized marketing campaigns.
• Collaborate with cross-functional teams to integrate Salesforce Marketing Cloud with other platforms and ensure seamless data flow.
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.

Experience:

• Bachelor’s degree in Marketing, Business, or a related field
• Experience as a Marketing Automation Specialist with hands-on expertise in Salesforce Marketing Cloud
• Strong understanding of email marketing best practices, customer segmentation, and data management.
• Proficiency in creating and managing customer journeys, automations, and workflows within Salesforce Marketing Cloud
• Analytical mindset with the ability to interpret data and provide actionable recommendations