Marketing Specialist / Travel

Job Specification: Marketing Specialist

Contract Details:

• Location: Hybrid – London-based
• Contract Length: 12 months
• Day Rate: £326 per day (PAYE)

Role Overview:

We are seeking a dynamic and results-oriented Marketing Specialist to join our team on a 12-month contract. This role requires expertise in market research, product development, and promotional activities, with a focus on sustainability and paid advertising. Experience in the travel industry is highly desirable. The successful candidate will collaborate with cross-functional teams to enhance product offerings, execute effective marketing strategies, and drive customer satisfaction.

Key Responsibilities:

• Market Research and Analysis:
• Conduct in-depth market research to identify potential markets and customer needs. Compile detailed insights into product or service offerings to guide strategic decision-making.
• Strategic Consultation:
• Work closely with legal teams to address copyright and royalty matters.
• Partner with buying teams to identify environmentally sustainable product options and analyse market demand trends.
• Collaborate with product development teams on design, packaging, and other specifications.
• Promotional Activities:
• Plan and execute promotional events, trade shows, and marketing campaigns, working alongside advertisers, developers, and production managers.
• Develop and implement strategies that align with organisational goals to effectively promote products and services.
• Pricing and Product Strategy:
• Provide input into pricing strategies to balance organisational objectives with customer satisfaction. Recommend product or packaging improvements to enhance market appeal and sustainability.
• Paid Advertising:
• Utilise expertise in paid advertising to design, monitor, and optimise campaigns across platforms, ensuring strong performance and ROI.
• Sustainability Focus:
• Identify and recommend environmentally sound practices, including product modifications and sustainable packaging solutions.

Qualifications and Skills:

• Demonstrable experience in market research, product marketing, and campaign management.
• Background in the travel industry is preferred, with a strong understanding of consumer behaviour within this sector.
• Proficient in paid advertising platforms and campaign optimisation.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and collaboration skills, with experience working across diverse teams.
• Passionate about sustainability and knowledgeable about environmentally conscious marketing practices.

If you’re a strategic thinker with a passion for marketing and sustainability, and are ready to contribute to a forward-thinking team, we’d love you to apply or email jpthomas@welovesalt.com an updated CV.

*Rates depend on experience and client requirements