Senior CRM Executive – Luxury Fashion

Senior CRM Executive

£35,000 – £40,000

Central London

Salt has partnered with one of the UK’s growing luxury fashion houses who are currently growing their digital team and is hiring for a brand-new Senior CRM Executive role.

This role requires a solid foundation of CRM and email marketing principles, strong analytical and commercial understanding, and, most importantly, passion for fashion.

The brand has massive aspirations for huge growth in the next 12 months so you will be a part of an exciting journey ahead.

Responsibilities

• Create, execute and manage the end-to-end email marketing campaigns; build on the current email strategy to develop personalised and automated marketing programme
• Work with internal and external stakeholders to develop creative assets and email content in a timely manner
• Brief, build, proof, test, QA and commission campaigns within the ESP
• Analyse and segment different audiences within the database to deliver first class open rates and engagement levels
• Perform A/B testing and optimisation for campaign and automated emails
• Regularly review sales reports along with other data sources to identify potential marketing opportunities
• Work closely with internal teams to drive campaign planning to achieve KPIs and drive customer engagement
• Keep up with current trends and customer behaviors to identify marketing opportunities

Key Skills and Requirements

• 2-3 years of CRM experience ideally within luxury/fashion/retail
• Strong analytical and commercial awareness
• Knowledge of best email practice; working with ESPs
• Experience in data segmentation and analysis; reporting
• Excellent relationship building skills with the ability to work with multiple stakeholders