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CRM Manager
£55,000 – £60,000 + excellent perks
Central London/Hybrid Working
One of the world’s leading cosmetic brands are looking for an experienced CRM Manager to join their Marketing team to lead and execute their best-in-class strategy delivering consumer KPIs.
You will ideally be an experienced CRM specialist with strong knowledge and experience in both campaign management and CRM strategy. This role requires a strong leader and managerial skillset not only to create vision but also to direct and develop the team.
Working within a large beauty brand you will be cooperating with multiple stakeholders which will create an opportunity for growth!
Responsibilities
· Own, plan and execute CRM strategy and communications
· Develop multi-channel communication streams across email, direct mail and SMS
· Lead on the CRM strategy for the brand
· Develop bespoke lifecycle programmes for existing or new customers
· Provide regular reporting and insights on performance of campaigns
· Develop and measure against key Consumer loyalty KPI’s
· Work closely with the CRM and Marketing agency
· Interpret and analyse data to find key trends and patterns
· Liaise with multiple internal and external stakeholders
· Own and manage CRM budget
· Grown and develop the current team
Key Skills and Requirements
· 5+ years experience of CRM communication, consumer data and loyalty
· Experience of driving and implementing successful and innovative loyalty strategies
· Strong knowledge of email marketing
· Experience managing a small team would be preferable
· Knowledge of Braze CRM or other reputable ESPs
· Ideally educated to degree level
The company offer a fantastic host of benefits, with a generous bonus and up to 50% off their products across all brands!
Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.