B2B Marketing Manager

My client is an exciting challenger within the super speed world of broadband – with an over £250m investment so far… they are growing. FAST! They have an exciting opportunity for a B2B Marketing Manager. You will be working closely with the Head of Marketing, Marketing and Sales teams to manage and execute B2B focused activities.

Responsibilities:

• Responsible for demand generation and engagement marketing campaigns
• Develop creative sales collateral to ensure the sales team is armed with the best tools to showcase our products.
• Develop and evolve a B2B content strategy alongside our Content Manager, to roll out across our website, social media channels, and email campaigns.
• Help drive lead generation with our sales team.
• Report on KPI’s and marketing performance
• Plan and create thought leadership events in collaboration with the sales team.
• Stay on top of industry trends and news, keeping the team up to date with all the latest developments.
• Plan, implement, and analyse the results of marketing programs designed to drive awareness and generate a qualified pipeline to support business goals across the regions.

Skills required:

• Previous experience working in a B2B environment in a similar role.
• Track record of optimising and driving lead generating marketing strategy
• Experience working with data – Salesforce experience an advantage.
• Experience developing pitch and sales materials.
• Campaign and channel management experience across the marketing mix, both UK wide & regional.
• Background in performance marketing/Digital marketing advantageous.
• Collaborative, self-starter, and able to drive projects from inception to execution.