Campaign Planning & Marketing Effectiveness Manager

Campaign Planning and Marketing Effectiveness Manager – £75K-£85K plus Bonus – Hybrid (London) – Regulatory/Gaming

I have exclusively partnered with a global entertainment group, where they are using ground-breaking technology to drive change to the local community. The resources and opportunities the company can offer, is something they pride themselves with an overall aim of being the UK’s most inclusive organisation.

Sitting within the Brand and Marketing functions, you must be comfortable with leading the effective planning of the marketing initiatives that align with the business objectives from the team.

Your role is a critical piece for the business to continue driving success and drive the delivery of the brand management plans through KPIs. Through quick change and a fast-paced environment, you will support the Head of Marketing Strategy in demonstrating strong initiative and influencing skills to work alongside senior stakeholders.

Key Responsibilities

· Manage monthly, quarterly, and annual action plans to align with the brand management plans.

· Work alongside the brand team and consumer insight to contribute to all KPIs and provide knowledge of successful performance.

· Manage key stakeholders across the wider business with implementation of the campaigns.

· Identify challenges/improvements within the development of the campaigns.

· Management of creation, target dates, budgets to meet the delivery plans.

· Managing a team of 3 marketing campaign planners

Skills & Experience

· At least 8-10 year’s experience in marketing project management and go to market, as well as marketing planning and operations (either agency or client-side)

· Regulatory body experience – with an appreciation of the importance of developing brand plans.

· Strong 360 knowledge of ATL and BTL marketing (Digital, social, TV, OOH, Press etc)

· Excellent communication skills when influencing key stakeholders and day-to-day management of creative and media agencies.

· Highly organised, with previous management experience and the ability to work under pressure.

· Ability to understand complex business structures to make informed decisions for all areas of the business.