Creative Brand Manager

Brand Visual Identity Manager – M4 corridor – £70KK plus C/A and Benefits

THE COMPANY

My client is one of the leaders within the global consumer service industry. With a matrix organisation and many brands from technology to energy sitting under their remit. With a household recognised brand, they now need to fine someone who can manage their visual and verbal identity to reflect their positioning and ensuring that it is applied consistently across all customer touchpoints (from POS, to engineer uniforms to vehicle branding). use insights to understand and improve how they interact with their customers and optimise their brand experience.

THE ROLE

This role would be ideal for someone who either works in-house or has come from a creative brand agency background who has experience managing campaigns to change and improve brand health.

• Ability to lead and inspire others both internal stakeholder teams including digital teams and agency partners in developing outstanding Brand Visual Identity
• Helping lead and land a digital vision of the brand experience and a clear understanding of how this should evolve over time
• Help to lead and land the re-positioning of the brand so it’s fit to compete in the future, managing our strategy to improve our brand health performance and its promises to customers
• Day to day responsibility of brand governance by managing the brand approval process from end to end for all of marketing and facilitate a smooth-running process
• Supporting with regular brand clinics where you’ll review creative briefs and provide guidance to sign off work at key stages of the creative development process
• Manage the implementation of the brand strategy with specific responsibility for evolving and managing brand guidelines and how we translate it into a meaningful tool for the business to use, engaging those around us to bring the brand promise to life, inspiring and leading in equal measure as we empower others in delivering against the brand promise with excellence and consistency
• Ensure their UK Home brand activity fits together within the wider context of the Brand (including sub brands) as we proactively manage the brand portfolio, bringing clarity to role of brands in the portfolio making it easier for customers to navigate and teams to develop against
• Manage agency relationships and develop close working relationship with Insight to ensure briefs are insight driven with a focus on driving the brand forward
• Ensure that insight and brand tracking is top of mind at all times and drives our decision making as we seek to deliver for customers
• Manage our Visual and Verbal identity to reflect our positioning and ensuring it is applied consistently across all customer touch-points, is constantly evolving to ensure brand momentum and relevance with a relentless customer focus
• Day to day responsibility of brand governance by managing the brand approval process from end to end for all of marketing and facilitate a smooth-running process. Supporting with regular brand clinics where you’ll review creative briefs and provide guidance to sign off work at key stages of the creative development process

Please ONLY apply if you possess the following:

• Experience of brand development, brand architecture management, VI and Tone of voice across full channel and brand mix
• Experience of driving creative step change and working with digital transformation programmes is required
• Experience of delivering all aspects of a full brand refresh including budget management
• Experience of working with creative/brand agency partners, confident in brief writing, leading the thinking for the brand
• Positive, creative and innovative thinker
• Experience transforming brand perception
• Experience managing brand campaigns
• Ability to create and lead high performing teams to deliver key business objectives
• Good understanding of insight and how to interrogate data and research to get to the key insights that will help drive forward the brand in market
• Team player who is passionate about what they do and has the confidence and ability to build relationships with internal stakeholders at all levels
• Unafraid to take charge, be decisive and build support for those decisions
• Pro-active, well organized with the ability to work under own initiative and be flexible

NB: this role will require 1 day a week in London and 1 day working from home.

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