Demand Generation Marketing Manager

Demand Generation Marketing Manager

Remote (UK based)

Circa £70-80K plus bonus

The Role:

My client is a leading provider of digital solutions that streamline operations within the shipping industry. As a dynamic and global team, this business serves thousands of customers internationally, helping them navigate logistics through innovative, technology-driven solutions. Do you want to be part of a business that embody efficiency, compliance, and transparency in all that they do?

Key Responsibilities Include:

– Collaboration with design, data, and content departments to ensure campaign synergy

– Drive lead generation and ensure a strong return on investment by setting clear objectives and KPIs, as well as tracking and measuring performance and attribution, and optimise marketing efforts to justify budget allocation and impact.

– Generate high-quality leads through a mix of organic and paid channels.

– Leverage non-paid strategy such as in-product promotions, webinars, website optimisation, email marketing, and marketing automation, whilst also utilising promoted social (SEO, PPC)

– Seek new clients through transforming and improving lead gen approaches to attract both new and existing prospects into business opportunities

Requirements:

– Minimum 5 years’ experience in a B2B marketing or demand generation role (with experience with SaaS or digital transformation)

– Educated to degree level

– Well-versed in ABM

– A knack for written communication and strong numerical and analytical skills

– Expertise in a variety of marketing, sales, and digital platforms such as CRM and paid media channels (Google and LinkedIn Ads, and retargeting solutions)

– Proven stakeholder engagement experience (internally and externally) with a direct focus on field sales and product teams.

*Rates depend on experience and client requirements