Digital Marketing Manager

Contract Digital Marketing Manager – Luxury Sector (Targeting High-Net-Worth Individuals)

Location: Central Loondon

Day Rate: £290-£300 – (Inside IR35)

Contract Duration: Until 31st December 2025

Working Pattern: 3-4 days per week – Onsite.

Start Date: ASAP

Overview:

We are seeking a dynamic and results-driven Digital Marketing Manager to elevate our digital presence and performance marketing efforts. Operating within the luxury sector, our brand targets high-net-worth individuals, offering premium products and services.

Key Responsibilities:

• Develop and execute performance marketing campaigns across PPC, programmatic display, and paid social platforms (primarily Facebook and Instagram).
• Enhance social media content quality, focusing on short-form video and photography-based content, in collaboration with our graphic designer.
• Create and manage content calendars, ensuring consistent and engaging posts that resonate with our target audience.
• Support automated email marketing initiatives to nurture leads and drive conversions.
• Contribute to LinkedIn strategies aimed at influencing purchasing decisions among affluent clientele.
• Collaborate with external agencies on strategic development and oversee the execution of marketing plans.
• Work closely with the Senior Digital Marketing Manager to uplift the team’s performance and output quality.

Key Requirements:

• Proven experience in digital marketing within luxury sectors, targeting high-net-worth individuals.
• Strong background in performance marketing, including hands-on experience with PPC, programmatic advertising, and paid social campaigns.
• Demonstrated ability to create compelling content tailored to high-net-worth audiences.
• Experience with automated email marketing platforms and CRM systems.
• High energy and proactive approach, with the capability to drive pace, quality, and innovation in marketing initiatives.
• Excellent stakeholder management skills, with the ability to liaise effectively with internal teams and external partners.
• Familiarity with LinkedIn as a channel for influencing purchasing decisions in a luxury context.

Additional Information:

• This role requires a blend of strategic thinking (25-30%) and hands-on execution (70-75%).
• The successful candidate will be part of a one-stage interview process, involving initial discussions with the hiring manager, followed by a technical deep-dive with the Senior Digital Marketing Manager.

If this sounds of interest to you, please email jpthomas@welovesalt.com an updated CV.

*Rates depend on experience and client requirements