Digital Transformation and Capability Manager

I’m currently working with one of the world’s biggest advertisers. On the hunt for a driven, motivated and highly capable Digital Transformation and Capability Manager to be one of the key change agents for their UK&I Digital Transformation.

Key Resonsiblities:

• Execute the digital change and capability development agenda across the UKI business.
• Drive the adoption of key digital tools and capabilities being rolled out across the business across content, media, ecommerce and data marketing.
• Measure and track the implementation of digital capability building and propose innovative solutions to adjust the plan and solve challenges in an agile way
• Evangelise a digital mindset including driving the adoption of data-driven, performance marketing culture, experimentation, learning and iteration
• Key member of the UKI Digital Transformation programme headed up by the Data & Digital Director and sponsored by the UK&I General Manager.
• Lead one of the key programme work streams to drive continuous improvement in online consumer experiences
• Work collaboratively with the Data & Digital Transformation Director and Category Digital Leads to develop plans to de-silo and optimise the ways of working to more effectively deliver consumer experience excellence across. the MCO.
• Be a leading change agent in implementing and embedding a new marketing and ecommerce operating model (working with the Marketing Transformation Director) where data driven marketing and agile ways of working are the new norm.

Key Skills

• A track record of developing & executing digital change and capability strategies including use of digital as a competitive advantage
• Demonstratable experience in transforming large organisations through disruptive digital change
• Strong understanding of Consumer Journey mapping and Consumer Experience management, activating reach/ engagement opportunities and driving conversion across key touch-points.
• Cross-discipline digital knowledge including but not limited to Social and Search, data driven marketing and an appreciation of emerging technology including voice and AI.
• Experience in agile ways of working preferred

If keen to apply, email CV to egardiner@welovesalt.com for more information.

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