Inbound Marketing Executive

The Company:

Brand new role working for a rapidly expanding media company in London. Using the power of technology this company is working with some of the most famous theatres and lecturers with the goal to make theatre accessible globally. This is a one of kind educational platform for students and users to continue their passion and access theatre online.

The Role:

I’m seeking a confident, enthusiastic Inbound Marketing Executive to join the Commercial team and play a key part in leading and delivering projects that will drive growth within the business.

Your Responsibilities will be:

• Working with the commercial B2B marketing manager & the sales team you will be ​focused on acquiring and retaining new customers through the management of all online and offline marketing programs including webinars, content syndication, email, social, lead nurturing, online channel marketing, events, and analytics.
• You will collaborate with an array of cross-functional team members and external vendors (sales, publishing, product marketing, and agencies) to increase marketing’s contribution to revenue.
• You will play an active role in all lead generation activity
• You will create specific persona-based lead generation campaigns localising for the different territories.
• You will perform ongoing tracking and reporting on B2B lead marketing initiatives
• Working with the commercial B2B marketing manager you will create buyer personas localised which identify customer needs in each market

You must have:

• BA/BS or equivalent working experience
• Proven track record managing B2B marketing pipeline generation, including managing campaigns from concept to ROI analysis
• Considerable knowledge of marketing automation is crucial, ideally Hubspot.
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
• Eager to learn and passionate about the media industry

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