Product Marketing Manager (SaaS)

Product Marketing Manager (SaaS) – London – up to £60K plus 15% Bonus

THE COMPANY

My client is an AI platform that optimises content personalisation based on customer insight in real time, making it hyper relevant to drive customer decisions across owned digital channels (ecommerce, email, mobile app & chatbot).

With a global brand list that’s enviable – they are now looking to make their first EMEA marketing hire. They are looking for a talented, ambitious marketer to lead the promotion of the business’s newest product.

The Role

· Plan the program of marketing activities required to support the company’s acquisition targets

· Develop and implement a content marketing program (incl. Blog, events, video, email & social

content, white-papers, customer case studies and use cases)

· Drive quality traffic to the site through organic (primarily) & paid activities

· Optimize the product’s presence and performance on priority social channels

· Achieve best practice benchmarks for the website, in terms of converting traffic to leads

· Define and execute targeted email campaigns

· Deliver and enhance own events and participation in partner and third-party events

· Define and execute account-based marketing plans to drive demand generation and pipeline

within the most strategic accounts

· Benchmark best practices and competition on a regular basis to inform planning and

performance optimization

· Deploy agile marketing approach based on access to strong data and a test, learn, grow

methodology

· Using KPI dashboard, report on a regular basis creative tactics to attract and retain customers

and partners.

· Collaborating with Product Management to ensure clear, differentiated product positioning,

and other internal stakeholders to ensure demand generation objectives are achieved ongoing

· Clearly communicating issues and timelines, at appropriate levels of detail, to all relevant

Stakeholders.

The ideal candidate must have:

· 4+ years’ experience in a Marketing/Product Marketing role in a SaaS based B2B (or B2B2C) start-up or growing

· tech company, with accountabilities as above

· A natural wordsmith; with excellent written skills

· Sharp analytical skills with ability to understand and consolidate customer and campaign data

· and insights into a clear marketing value proposition and strategy

· Proven track record in lead generation from global brands in retail, telecoms or financial

· services

· Ability to interpret and communicate complex technology product messages into customer

· facing content

· Fluent English a must; European languages beneficial

· Digital & tech savvy

· Creative thinker with good presentation and interpersonal skills

· Proven ability to work independently in high pressure, fast growth environment

· Tenacious, driven & ambitious.

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