Senior Product Marketing Manager

My client, a successful Fintech business is currently looking for a dynamic Senior Product marketing Manager to join their growing team. The Senior Product marketing Manager will be pivotal in driving the market success of financial solutions, including multi-currency payroll, supplier payment solutions, and e-wallet services.

This is a cross-functional role, collaborating across international marketing and sales teams to ensure successful delivery of all integrated campaigns and marketing initiatives to increase consumption within established customers.

Job Description:

Launch Strategy and Execution:

• Lead the planning and execution of product launches and marketing campaigns, from ideation to performance analysis.
• Collaborate closely with product management, sales, and stakeholders to ensure seamless execution and goal attainment.

Customer Engagement and Insights:

• Directly engage with customers to gather insights on their needs, preferences, and satisfaction levels.
• Utilize gathered insights to inform product development and refine marketing strategies effectively.

Messaging and Positioning:

• Develop compelling and clear messaging that highlights the value and unique advantages of the clients products
• Ensure consistent application of messaging across all marketing materials and channels.

Sales Enablement:

• Provide the sales team with necessary tools, resources, and training to effectively promote the clients products.
• Create sales collateral, case studies, and presentations tailored to resonate with target customers.

Market Intelligence and Strategy Development:

• Deeply analyze the maritime financial services market, including customer needs, competitors, and regulatory landscape.
• Develop robust go-to-market strategies to position the clients products for success based on comprehensive market understanding.

Feedback Loop and Product Improvement:

• Serve as a liaison between the market and product teams to ensure customer feedback and market trends drive product improvement and innovation

Requirements & Qualifications:

• Master’s Degree in Business, Marketing or a related field
• 5+ years’ experience working in a similar field
• Previous experience in B2B marketing, ideally for a Fintech SaaS or online business
• Good knowledge of digital space
• Experience with email marketing tools is a plus
• Experience with webinar tools is a plus
• Strong project management and organizational skills
• Strong creative problem-solving skills;
• Extraordinary attention to detail;

Salt is acting as an Employment Agency in relation to this vacancy.