Marketing Event Specialist – North America

Salt is partnering with a leading global IT Services + IT Consulting enterprise to hire a Marketing Events Specialist focused on the North American market. This role has been designated as a Remote position. Applicants should be legally authorized to work in the USA.

The Role + Responsibilities:

As a Marketing Event Specialist, you will develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.

• Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions
• Defines and/or manages execution of GTM marketing strategies and tactical plans
• Develops/manages GTM program budgets
• Aligns organizations/processes to achieve program goals
• Develops and/or manages delivery of value propositions/messaging for assigned offerings
• Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns
• Develops and/or executes upsell/cross-sell/attach efforts – you may manage customer-facing aspects of offering launch, refresh and end-of-life programs
• May drive customer and partner development/relationships specific to GTM programs
• Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis
• Drives continuous improvements to GTM efficiency and effectiveness

Your Background + Experience:

• BA or BS in Marketing or related field; MBA preferred.
• Extensive marketing experience, including offering marketing, segment marketing and partner marketing.
• Event Concepts/Event Planning experience.
• Agency, sales and/or channel experience a plus.
• Expert knowledge of marketing principles, practices, tactics and tools.
• Expert knowledge of offering, segment, partner and account- based marketing.
• Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
• Well-developed understanding of the industry, offering categories and company offerings/strategy.
• Strong project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills + excellent interpersonal skills w/ the ability to build, manage and influence virtual teams.
• Ability to interface effectively with all levels of management and functional disciplines, incl. strong influencing and consensus-building skills.

Salt is acting as an Employment Agency in relation to this vacancy.