Digital Marketing Jobs

Salt’s Specialisms in Digital Marketing

• Email Marketing
• Search Marketing Optimisation
• Pay Per Click Advertising
• Mobile Marketing
• Digital Display Marketing

Demand vs Offer

Digital Marketing has been growing enormously in importance over the last couple of years which is why Digital Marketing specialists are strongly needed in companies and agencies. Unfortunately, hiring managers frequently report that there is not enough talent in the market for all the roles which need to be filled. Thanks to that, Digital Marketing professionals with the right skill sets have an easy time to land a job as the employment market is not very competitive. Among the most demanded skills is search marketing, including SEO and PPC.

Popular Industries

Most experts in this field are demanded by Digital Marketing agencies, which offer services for various Digital Marketing channels, including search, mobile, display, social, video, and website. It is worth mentioning, though, that opportunities exist within all industries, such as automotive, FMCG, leisure, telecommunications, and financial services.

Recent Changes

Compared to the past, consumer purchase behaviour has become more complex. Nowadays, consumers tend to inform themselves about various product options online by reading a couple of reviews and comparing different brands, then take the time to think about the information, and come back at a later point to purchase the product — in most cases, this happens online as well. Since Digital Marketing has the task to influence the consumers at all the touch points in their purchase decision, it is crucial that specialists in this field have a basic knowledge of the all the different Digital Marketing channels — no matter what their specialism is — so that they can combine the channels in an integrated way.

Future Prospects

The future prospects for Digital Marketing experts depend on the size of the company. In large agencies, you usually start off in as an assistant or in a junior position but have the chance to climb up the career ladder within three to five years, and get a senior role in your specialist field. Since many large agencies operate on a global level, employees often have the chance to work in one of their offices abroad and therefore gain international experience. Some of the benefits which most Digital Marketing agencies and companies offer to their employees are bonuses, private healthcare insurance and great onsite facilities.

Employers’ Requirements

An all-round Digital Marketing talent is expected to discover new online media opportunities, develop integrated content marketing strategies, manage the contact database, use web analytics software, and provide regular reports to demonstrate the return on investment of specific Digital Marketing measures. Furthermore, they are usually expected by their employers to negotiate with media suppliers, create copy for an organizations website and manage e-communications.

CV Requirements

The skill set for Digital Marketing roles depends strongly on the area of specialism that you work in. There are a couple of core competencies which should be included on a Digital Marketing CV. Typical examples of these core competencies are the capability of managing multiple campaigns at the same time, creative talent in order to come up with innovative ideas, attention to detail and the ability to work under pressure.

Interview Preparation

The interview formats used for Digital Marketing roles, heavily depend on the company. Most companies will conduct a behavioural interview combined with a case study. The behavioural interview will help them to get to know your personality and ask questions about your previous working experience. Based on the answers to the behavioural questions, the interviewers can then assess if you would be suitable for the role. In the case study part, a Digital Marketing problem will be presented to the applicants, and they have to come up with possible solutions to the problem.

Educational Requirements

Digital Marketing roles are open to all kind of graduates. However, a degree in digital marketing, marketing, media and communications, advertising, business, and journalism is often considered as advantageous. Postgraduate qualifications in Digital Marketing are also seen as a big bonus by employers, particularly those offered by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).

Looking for Digital Marketing jobs? Check out our current opportunities on our job page.