Marketing Manager

Salary: R 38 000.00 to R 41 000.00 CTC per month (depending on experience)

Location: Johannesburg (Hybrid)

Nice to have: The ability to engage with a diverse set of artistic personalities

Overview:

A leading global music and entertainment company is seeking a dynamic Marketing Manager to join their team in Johannesburg. This role presents an exceptional opportunity to develop and execute innovative marketing strategies for a diverse roster of artists across digital, physical, and social media platforms. If you’re passionate about connecting audiences with compelling musical talent and have a strong background in digital marketing and analytics, this position offers the chance to make a significant impact in the entertainment industry.

Duties and Responsibilities:

• Develop and execute integrated marketing campaigns across digital and social media channels, ensuring maximum audience engagement and reach for artist releases
• Lead data-driven marketing strategies using analytics from streaming platforms and social media to optimize campaign performance and expand artist fan bases
• Manage relationships with key stakeholders, including artist managers, digital service providers, and media partners to ensure aligned campaign objectives
• Create and implement comprehensive publicity and communication strategies, including press kit development, media relations, and interview coordination
• Oversee content marketing initiatives, CRM growth strategies, and digital partnership opportunities while maintaining editorial calendars across online properties
• Direct and mentor marketing team members while managing campaign budgets and project timelines effectively
• Collaborate with partner management teams to develop and execute playlisting strategies and maintain relationships with digital service providers
• Monitor industry trends and incorporate innovative marketing approaches to enhance campaign effectiveness

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 5 years of experience in marketing, with specific focus on digital and social media marketing
• Proven track record in developing and executing end-to-end marketing campaigns for music artists
• Experience with online advertising and media buying (Facebook advertising, AdWords, etc.)
• Understanding of music release lifecycles, digital distribution, and metadata
• Strong project management skills with ability to handle multiple campaigns simultaneously
• Passion for music and entertainment industry trends

Please note: Due to the high volume of applications, we will only be able to contact those candidates who have been selected for further consideration. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.

Salt is acting as an Employment Agency in relation to this vacancy.