Digital Marketing Specialist

Digital Marketing Specialist

Your role will be to develop and implement digital strategies that enhance the company’s online presence, generate new account registrations, and retain existing clients. Some of your responsibilities include but are not limited to:

* Developing, executing, implementing and optimizing digital strategies that result in improved website conversions, community engagement and brand awareness.
* Managing and maintaining internal and external company websites and platforms.
* Daily monitoring of various analytics and developing consolidated reports to track campaign performances and ROI.
* Monitoring and improving the marketing website’s search engine visibility and rank through search engine marketing and optimization efforts.
* Liaising with external partners and suppliers on digital content creation, media planning and special projects.
* Managing the company’s online reputation and client feedback funnel.
* Conducting market research, competitor analysis and generally keeping abreast of trends and market changes.
* Copywriting, proofreading and editing online content when required.

There’s potential overlap with UX/UI, business development and operations, so an interest or experience in any of those fields would be beneficial. You’ll be reporting to (and working closely with) the Head of Marketing.
About you
You’re a fun, sharp and self-motivated person and can keep tabs on multiple moving parts in your job. You have at least 5 years work experience in a similar role and a diploma or a degree in a relevant area (business, marketing, communication). You know your way around Google products such as Tag Manager, Analytics, Data Studio and G Suite.
You have your own transportation and you’re okay with flying to Johannesburg a few times each year with some of the other team members.
Knowledge of ecommerce, payments, B2B fintech and financial services.

You are:

* Data driven and analytical
* Collaborative in your approach to completing tasks and projects
* Technically minded
* Growth oriented
* Able to think conceptually and work with a creative team
* Proactive and self motivated
* Not afraid to do some copywriting

Salt is acting as an Employment Agency in relation to this vacancy.