Freelance Senior Performance Marketing Analyst

Salt is working with the leading cloud accounting tool for small businesses, who are seeking a Freelance Senior Performance Marketing Analyst to focus on optimising demand marketing campaigns.

As a key player in the marketing team, your main role is to optimise accountant-focused marketing campaigns to ensure maximum return on ad spend.

✔ 15-month, day-rate contract
✔ £390 per day, inside IR35
✔ Hybrid working in London

You will:

— Analyse digital media channel data regularly to provide a comprehensive view of our accountant-focused media and its impact on lead quality
— Evaluate ROI of online advertising campaigns and assessing the influence of “Above the line” media on lead generation
— Provide insights to the marketing team to guide media spend optimisation for lead generation
— Report on marketing and sales KPIs, dissecting performance by campaign and audience
— Implement digital attribution models for accurate data-driven insights, and develop dashboards to assess cross-channel demand generation effectiveness

You will need:

— Hands-on experience in marketing analysis, lead scoring, attribution modelling, or similar quantitative insights
— Experience in experimentation and statistical analysis
— Familiarity with media planning, programmatic buying, measurement, and audience targeting
— Proficiency in various marketing channels and their levers, both online and offline, along with knowledge of the ad tech ecosystem
— Strong stakeholder management and influencing skills
— Ability to connect multiple data sources to uncover meaningful insights