Digital Experience Analyst

Salt is excited to team up with a brand new Not-For-Profit client as they seek to hire a Digital Experience Analyst to join their team on an ASAP starting, min 6 month contract role.

In this role, you will work to provide key insights to support future development, support to improve UX and increased conversions across their digital eco-system.

Key Role Responsibilities:

• Work collaboratively with their Product Managers/Owners to identify the questions to be answered through data and analytics
• Effectively set up and interrogate both qualitative and quantitative data of key user journeys and flows across desktop, mobile, tablet products on how they can drive insights
• Identify key opportunities to make recommendations to improve user experience across the user journey
• Work effectively with Product Managers and US designers for product measurement tasks
• Support in consistent monitoring of objectives, key results and KPI’s
• Analyse and understand key behaviours, user flows and drivers behind conversion rates
• Create and deliver actionable insights from A/B tests, user research and testing
• Support various stakeholders in preparation of reports and dashboards

Key Skills Required:

• Be highly numerate, commercial and data-driven
• Ability to effectively communicate with people at varying levels of seniority, delivering key information in a clear, translatable way to team members unused to data-led analysis
• Be highly collaborative and focused on strong relationship-management and the achievement of shared goals
• Be well organised and keen problem-solver
• Previous experience in using a range of systems (e.g. Tableau, SQL, GA4, Content Square)
• Be confident in using reporting suites to analyse large data sets
• Have your finger on the pulse and be up to date on all key and current data trends
• Previous experience with Hotjar or similar is advantageous
• Google Analytics, User Zoom, Google Data Studio and/or Power BI also very favoured