Digital Performance Analyst – FTC

Digital Performance Analyst – 12 month FTC

Grocery Retailer

** Unfortunately my client CANNOT offer sponsorship for this role **

Location: Hybrid/Central London 1 day per week

Salary: £40,000 – £46,000 + 10% – paid in full the past few years!

I am partnering with a national retailer to hire a Digital Performance Analyst to cover a 12 months mat leave. With the volume and depth of the data available, you have the space to be curious and to solve real life problems! This means your analysis will provide direct impact.

You will be working with the Analytics Manager, to provide analytical support for all digital marketing activities, including paid search, affiliates, display, social, email and apps across web analytics tools. You will also be using in platform data, utilising transactional and customer databases.

You will be using this data to answer some of the following questions:

• Is the clients’ Digital Marketing Profitable?
• Do they allocate the right budget to each marketing channel?
• Are sales incremental?
• How does Digital Marketing impact lifetime value?

Skills and experience required:

• Educated to degree level or higher in a numerate subject; Mathematics, Statistics, Economics, Operational Research, Physics, Chemistry, Engineering or Computer Science).
• An advanced user of SQL with the ability to code from scratch.
• Exposure to data visualisation tools and building out engaging dashboards using PowerBI, Qlik, Looker, Tableau or similar
• Familiarity with Google Analytics, Adobe Analytics, Google Ads, Bing Ads, Search Ads 360, Business Manager, Google Search console and others
• Strong Understanding of digital marketing channels and the role they play within the marketing conversion funnel.