Freelance Digital Marketing Analyst

Salt are working with one of the UK’s largest multi-partner loyalty schemes, seeking a skilled Digital Marketing Analyst to join the team on a 6-month contract. You will play a crucial role in analysing and optimising digital marketing efforts across a broad range of digital touchpoints.

• Immediate start, 6-month contract
• £300 – £375 per day, IR35 TBC
• Hybrid working in London

You will:

— Analyse digital marketing performance and provide insightful and actionable recommendations to improve performance

— Leverage your expertise of Adobe Analytics and Big Query to extract and analyse data effectively

— Use your strong SQL knowledge to manipulate and query large datasets for insights and reporting purposes

— Create meaningful data visualisations and actionable reports using Tableau

— Lead or contribute to attribution analysis and incrementatlity projects to enhance the effectiveness of digital marketing campaigns

— Collaborate closely with cross-functional teams to interpret data, identify trends, and provide actionable recommendations for campaign optimisation

You will need:

— A minimum of 3 years of experience in digital marketing analytics

— Proficiency in Adobe Analytics and Big Query

— Strong SQL skills

— Strong experience in delivering attribution analysis and incrementality projects

— Experience using Tableau