Insight Analyst

Insight Analyst

FMCG brand

Salary: £40,000 – £50,000

Location: 1-2 days in the London office per week

My client, a well-known FMCG brand is looking for a Insight Analyst to work for their personal care division. In this role you will be collaborating with multiple stakeholders, managing multiple projects at one time, ensuring to accurately translate the briefs driven from the digital team to create recommendations that will drive business growth. Your role is more about delivering clear insights from the data provided rather then extracting. The ideal candidate will have worked with social listening tools, analysed search data and conducted desk research.

In essence you will be using social media data to deliver consumer insights to inform business decisions. If you are passionate about the world of skin care, I would love to speak with you about this amazing opportunity!

Key Responsibilities

• Pro-actively come up with potential good high impact briefs that help the business grow.
• Conduct analysis using in-house analytics tools, analysing a range of social, search and business data.
• Work closely and collaborate with the brand and categories’ business partners, aligning on business needs, strategy and deliverables
• Building and testing queries on in-house social and search data tools
• Provide qualitative and quantitative analysis and form recommendations from these.
• Communicate recommendations to wider business stakeholders in a formal presentation style.

Requirements

• Passion for the beauty industry, with an interest in this space, a drive to stay on top of industry trends, and a thirst to know more.
• Be able to demonstrate an entrepreneurial mindset.
• Experience in an analytical role and providing insights and recommendation based on analysis.
• Be a compelling data story teller
• Experience with tools such as Brandwatch, Mintel, Google Keyword Planner
• Strong Web Analytics expertise using GA (having Adobe as well would be a plus).
• Confident communicator.

Benefits

• 25 days holiday + bank holidays
• Product discount
• Season ticket loan
• Share buy scheme
• Attractive pension
• Wellbeing services
• Onsite Gym
• Bupa healthcare and many more!!