Marketing Insights Specialist

Salt is proud to once again collaborate with one of the worlds leading Software Giants as they search for a new MArketing Insights Specialist to join their team on a January 2024 contract role.
Reporting directly to their EMEA Marketing Research Manager, you will oversee responsibility for customer research across their EMEA Digital organisation and focus on the day-to-day management of various research projects. This will be a hybrid operating role to their London HQ circa 2-3 days per week.

Key Role Requirements:

• Effectively design their customer research briefs, questionnaires and discussion guides aligned with business priorities and objectives
• Partner with internal stakeholders and external agencies
• Consistently analyse and report results to present to various internal stakeholder audiences
• Effectively synthesise information across a wide variety of insight sources including primary market research, third-party data, customer analytics, marketing/media performance
• Hold the ability to effectively influence and coordinate across the matrix organisation

Key Skills Requested:

• Hold a minimum of 2-3 years of experience within the customer and marketing insights space
• Highly advantageous if fluent in German.
• Experienced with a variety quantitative and qualitative research methods
• Ability to run end-to-end management of research projects – from brief and questionnaire design to analysing & reporting.
• Proven experience with insight synthesis
• Strong analytical skills and intuition with numbers alongside an ability to distil large, complex datasets into concise, relevant and actionable insights
• Excellent communication skills, written, verbal and presentation
• Ability to work directly with raw data