Digital Marketing Director – Contract

Salt is working with a global B2B SaaS company who provide a leading cloud-based Digital Asset Management platform for marketing teams.

As a Freelance Director of Digital Marketing, you will lead a team of digital specialists, managing and optimising paid media, CRO, SEO, and overall digital strategy. This is a business-critical role, and you will be responsible for overseeing paid campaigns across various channels, improving website performance, and ensuring smooth operations across channels.

This is an ideal role for someone with a hands-on, operational approach, with a strong background in data analysis, attribution modelling, and cross-platform optimisation.

• 6-month contract, immediate start
• Hybrid working in Amsterdam

You will:

• Oversee 5 direct reports, and collaborate with various internal teams and an external SEO agency to drive key initiatives
• Lead the development and execution of data-driven tactics to drive paid and organic user growth and conversion across various channels, including paid search, SEO, programmatic advertising and website CRO
• Manage the digital budget and channel plans, adjusting campaigns and channels based on performance
• Proactively monitor and improve channel performance to drive efficiency and performance using data and automation
• Review and improve attribution models and data quality, and create insightful dashboards to optimize decision-making and performance across all channels

You will need:

• Experience working in a B2B SaaS environment
• 8+ years of experience in paid marketing, managing complex, multi-million-dollar campaigns
• Extensive experience in paid search, SEO, and conversion rate optimisation
• Previous experience managing teams and external agencies