Digital Marketing Manager

Digital Marketing Manager – Guildford – up to £55K

THE COMPANY

My client is a fast growing, innovative B2B SaaS start-up. The founders of this company have real hands on experience within the hospitality sector and have created a platform that is now being recognised by several of the leading hospitality brands within the UK. They now need their first Digital Marketing Manager, to join their growing team.

THE ROLE

This Digital Marketing Manager role is to develop, manage and analyse B2B digital marketing campaigns.

You’ll be joining a close-knit team and will work with the Head of Sales in order to create content for digital campaigns and for the website.

To be successful within this role, you’ll need to have a real understanding of the hospitality sector and must have experience within a B2B SaaS role before

Key Responsibilities Include:

· Ownership of developing and managing digital marketing campaigns

· Focus on generating website traffic and inbound leads

· Tracking conversation rates and making changes when necessary

· Oversee the entire social media strategy

· Creation of a content marketing calendar, ensuring regular content

· Ad-hoc copywriting experience

· Experience with paid search, SEO, and PPC.

Please ONLY apply if you possess the following:

· At least 3 years+ previous experience within a similar B2B digital marketing role

· A genuine love for, and knowledge of the hospitality industry

· Hands on experience in managing PPC, SEO, and Affiliate programmes

· Experience in SaaS SEO, PPC, email marketing and social media.

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