Digital Marketing Specialist – Contract

My client is looking for a passionate, data-driven Digital Marketing Specialist to join the growing team. As the Digital Marketing Specialist, s/he will work within the UK Digital team and contribute to the day-to-day execution of paid search, paid social, and email marketing initiatives. The Digital Marketing Specialist will implement the local always on digital marketing strategy with guidance from the UK Marketing team and the Digital Marketing CoE to work and optimize accounts towards targeted KPIs.

Search engine marketing and paid social and e-mail marketing experience is required.

• Develop, execute, and optimize digital marketing campaigns, including but not limited to paid search, paid social, e-mail marketing.
• Campaign set-up: keyword development, ad copy creation & testing, audience targeting, audience segmentation, bid and budget management
• Work with the regional Digital team, local marketing and sales teams to co-develop e-commerce enabled always on and trigger-based programs, targeting the highest value customers.
• Guide the marketing team on digital marketing best practices
• Work with the local Shopper Marketing Specialist and global Digital Marketing CoE to implement tactical customer lifecycle marketing campaigns following the completion of a full customer segmentation analysis.
• Provide thought leadership on paid search best practices, bid management systems, keyword development tools and industry research
• Monitor, extract and report on important data points throughout the lifecycle of each campaign and assess against goals (ROI and KPIs).
• Track KPI’s for marketing campaigns, providing actionable insights based on analytics and provide recommendations for modification to increase ROI.